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Showing posts from July, 2013

Day 1 of Product marketing

I am responsible for promoting a product that is about cure cirrhosis.  I know that this product has a lot of potential, and therefore I am going to build something around it, using my marketing knowledge. I know that this is a good product, and it truly works.  So when you know that the product is good, the next step will be to let as many people know as possible. I will also use the ILoveMarketing.com 8 profit activators as the main guidance of how the marketing works. Before unit: Target market: People have cirrhosis and in the stage of NASA, and want to recover Ways to drive traffic: - PPC on Adwords, Facebook - Pay for article and share it on social media - Contact book author to write article - List buying? Funnel: Traffic drive to Facebook page Free report > list building 3 steps letter (Dan Kennedy) follow up During unit Direct them to ECommerce site in 3 steps letter Run a product launch after a period of time